MGT6126   Managing Creative Brands   (15 credits)

Description

Managing Creative Brands aims to develop students' understanding, knowledge and analytical skills in relation to the management of creative brands (i.e. artists, organisations, and other branded entities, such as films, festivals , etc.) within the Creative and Cultural Industries (CCI) context, and specifically in relation to artist(e), group, organisational and other types of brands. The module content includes theoretical approaches to brand management in a range of CCI sectors, for example, film, fine art, music, literature, and heritage. In contrast to Cultural Marketing, this unit focuses on cultural, symbolic, aspects of CCI business and artistic propositions.

Reading List